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Aimed at both international marketingbusiness scholars and practitioners at senior and midlevel international marketing positions, the journals. International marketing is the export, franchising, licensing or full direct entry of a marketing organization into another country. Buy international marketing by r srinivasan pdf online. This international marketingim is also useful for most of the students. This can be achieved by exporting a companys product into another country. International marketing strategies for global competitiveness prafulla agnihotri narsee monjee institute of management studies, india hemalatha santhanam jamnalal bajaj institute of management studies, india abstract most of the firms are eyeing at the global marketplace to improve their competitiveness.
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